In December 2024, Pantone announced its 2025 Color of the Year, Mocha Mousse. This was a highly anticipated event for Motorola, due to the companies' ongoing partnership to launch strategic devices in the chosen color. I was tasked with the creation of this teaser to hype up the reveal on Motorola's social media.
For this piece, I resorted to a concept I had originally developed for previous projects, which involves reimagining the Motorola logo across different contexts and materials. I have continually evolved and adapted this idea to suit various campaigns and applications.
The final images were generated using Adobe Firefly, exploring the textures and sensoriality inherent to the Mocha Mousse color. I then animated the transitions between these scenes in After Effects, using motion to physically convey the sensation and weight of the imagined materials.
